The digital world is forever changing. Technology is always adapting itself to the needs of its users. Initially, the only source of content for videos was YouTube. The digital world was largely text based, then moved to images with people uploading pictures from their daily adventures on it. The instant sharing pictures of everyday life […]
Customer service is becoming a major differentiator for brands. Some call it a new religion for business. To provide customer service, it’s important for brand managers to be aware of their online presence and their strengths and weaknesses on social media. A successful social service strategy depends on brand managers’ ability to recognize and address […]
There has never been more pressure on businesses to keep pace with the hyper-competitive digital environment and deliver a wide range of digital capabilities. In our new ‘Essential Digital Marketing Tools for Brands’ knowledge series, we explore the most relevant tools that marketers can and should leverage right away to drive digital visibility and RoI […]
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