The Sales Force: Can’t love ’em, can’t live without ’em
Sales and movies are integral parts of my life. Movies generally depict sales people as con-artists or eccentric executives with no feelings. To a more non-judgmental audience, we may come across as ‘yes boss’ type of individuals. But notwithstanding these bipolar opinions about us, we sales people are simply unstoppable professionals with a never-say-die attitude. […]
Why Consumers Display Less Brand Loyalty when Shopping Online
The landscape of online shopping in India is seeing radical changes. The perception of the Indian consumer is changing considerably .With more of internet and easily available Wi-Fi zones the awareness and engagement is ever increasing. Increasingly, consumers are using internet as a tool for pre purchase information collection. Although technical details and specifications about […]
The Infamous Social Media Algorithms
With most popular networking sites including Twitter, Facebook and Instagram moving from a chronological timeline to a ‘preference based’ timeline, social media has been questioning the filter bubble mechanism. Earlier last year, networking sites began to implement algorithms that determine a user’s preference through post engagement, relationships with other users, historical data, and various other […]
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BCWW
The PR guy @bcwebwise
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