The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
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