Google’s U-Turn: Third-Party Cookies Live On
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
GUEST COLUMN: How video marketing drives maximum conversions
93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]
How The New Facebook Timeline Can Affect Your Brand Page
How will the new Facebook timeline for brand pages affect your brand and business? Find out what’s changed and get tips on how you can effectively use new features to enhance conversations and application usage.
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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