Google Backtracks on Third Party Cookie Ban
The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]
Mastering B2B Digital Marketing: How Specialized Agencies Drive Business Growth
The digital landscape is more competitive than ever, and for B2B companies, navigating it effectively requires a specialized approach. Unlike B2C marketing, which focuses on reaching individual consumers, B2B marketing targets a niche audience – decision-makers within other businesses. This means the strategies need to be sharp, targeted, and focused on building long-term relationships. The […]
Data Doesn’t Lie: How to Track and Measure the Success of Your Digital Marketing
In the dynamic world of digital marketing, success isn’t a feeling – it’s a measurable outcome. Gone are the days of relying on hunches and guesswork. Today, data reigns supreme, providing valuable insights into the effectiveness of your marketing approaches. But with a vast ocean of data at your fingertips, knowing what to track and […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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