How To Trend On Twitter – A Case Study On Fevikwik Friendship Day Campaign
The Trendsetter – #ThatOneFriendĀ With Friendship Day round the corner, we decided to do a Twitter campaign for our client, Fevikwik – India’s leading adhesive brand that bonds instantly! The idea was to celebrate bonding with friends and create buzz for Fevikwik on Friendship Day through a contest. We aimed to get @Fevikwik_tweets or the […]
How Facebook’s Close Friends Feature Can Affect Your Brand’s Wall Posts
Have you stumbled across the Close Friends feature on Facebook? It appears as an alert as you log in to your Facebook profiles. A very welcome feature indeed considering large networks of friends one gathers over time. With friends of friends, work acquaintances, random people, far off relations, absolutely unknown people and all of their […]
Online Consumer Behaviour – Content Planning for Different Digital Touch Points
Planning content by clearly understand the visitorĆ¢ā¬ā¢s mindset at different digital touch points can help to establish a meaningful connect with them and fostering a long term relationship.
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
Recent Comments