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Adobe’s new features to enhance and help targeted marketing

Adobe’s new features to enhance and help targeted marketing

Adobe adds 2 new features to its data management platform (DMP) Audience Manager: Ability to subtract a common trait when creating a lookalike user model , ability to automatically report on ad impressions by user segment.

 

Adobe new updates can help marketers fine-tune the management of data assets by eliminating undesirables, tracking costs or adding unexpected user data.

 

https://martechtoday.com/adobe-adds-new-features-to-its-data-management-platform-228330

Online sales accelerate despite lockdown ending

Online sales accelerate despite lockdown ending

India’s leading fast moving consumer goods companies such as Nestle, HUL, Parle Products, Amul, Reckitt Benckiser and Marico reported their highest ever online sales in the September quarter, as consumers continued to shop for grocery online despite lockdowns ending. Hindustan Unilever, the barometer for grocery demand in the country, said share of e-commerce to its total sales volume is close to 6% now compared to 3% in 2019, while the country’s largest packaged foods maker Nestle said its ecommerce channels grew by 97% and contributed 4% to its domestic sales. Consumers who began switching to online grocery shopping in peak lockdown months are unlikely to revert to supermarkets anytime soon, because of convenience and continued concerns about going to physical stores. Secondly, there is an entirely new set of consumers and categories which are fuelling online grocery sales.

 

https://economictimes.indiatimes.com/industry/cons-products/fmcg/convenience-virus-fear-accelerate-online-sales-despite-lockdown-ending/articleshow/78982924.cms?utm_source=newsletter&utm_medium=email&utm_campaign=Morning-Dispatch&ncode=88e8d8ef83ca9d5fd7c4971ee955dfc1

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