Analyze better with Amazon’s customer acquisition metrics

These new set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers. The segment includes ad-converting first time buyers who purchased products on Amazon. The set of metrics includes new-to-brand purchases, new-to-brand purchase rate and cost per new customer.

Advertisers will be able to analyze and understand better the efficiency of brand-oriented campaigns being able to convert new customers. It would also be able to determine formats and channels that work best to achieve their acquisition and customer loyalty goals.

https://marketingland.com/amazon-adds-customer-acquisition-metrics-for-display-video-sponsored-brands-campaigns-255647

Amazon plans to launch 3,236 satellites for global internet connectivity

These satellites will be launched into low Earth orbit to provide internet to the unserved and underserved communities around the world. This would help innovate and disrupt the satellite and space world with new AWS products, services and features.

With this, Amazon would join a string of companies that plan to use a network of satellites to offer broadband across the globe. Unlike traditional satellite internet, these plans involve the use of satellites in low Earth orbit, which would make it cost-effective and can be operated with lower latencies.

https://www.medianama.com/2019/04/223-amazon-plans-to-launch-3236-satellites-for-global-internet-connectivity/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+medianama+%28Medianama%3A+Digital+Media+In+India%29

Baby care companies seek kids' data

Amazon, FirstCry and J&J’s BabyCenter are among those seeking information for better ad targeting to offer tailored content, discounts. This move may violate the proposed data protection law, according to privacy experts in India.

Even though the information is being offered by parents and the companies have mostly claimed that they are not using the data collected to market to the children, privacy experts still have concerns. It is not clarified whether this data is being shared with third-parties and if the kids can request the removal of said data once they become adults.

https://tech.economictimes.indiatimes.com/news/internet/no-childs-play-experts-fume-as-baby-care-cos-seek-kids-data/69153401

88% of Amazon’s new clientele hails from tier 2 and 3 Cities!

Amazon prepares to become the one-stop solution for all its customers. New insights reveal that 88% of Amazon’s new clientele are from tier 2 and 3 cities. The e-commerce giant is currently growing their groceries and home products section to have a better selection for their customers. The e-retailer has been working on their interface, and on the availability of the products, to make consumers from tier 2 and 3 cities keep coming back to shop from their site!

https://brandequity.economictimes.indiatimes.com/news/marketing/be-exclusive-over-88-new-customers-have-come-from-outside-tier-1-cities-amazon-india/69131877

Amazon works on a gadget that will read human emotions

The wrist-worn gadget is described as a health and wellness product. It's a collaboration between Lab126, the hardware development group behind Amazon’s Fire phone and the Alexa voice software team. The idea of the product is to determine human emotions by analysing vocal patterns. It is unclear how far along the product is, however, Amazon is known to give their teams wide latitudes to experiment with. Since Amazon’s efforts to rival smartphone software companies Apple Inc. or Google have failed, they have been trying to make Alexa unique in other ways.

https://tech.economictimes.indiatimes.com/news/mobile/amazon-is-working-on-a-wearable-device-that-will-read-human-emotions/69466176

Shazam for clothes launched by Amazon!

Amazon has launched StyleSnap, an AI feature in its app that allows customers to upload a photograph or a screenshot of a fashion look. Amazon searches its own site for similar items and makes suggestions to the users. Amazon isn’t the first retailer to offer a search feature of this kind. Asos, Wayfair, and Target all have similar tools in place. However, the technology is still in its early days.

https://www.businessinsider.com.au/amazon-launches-shazam-for-clothes-2019-6/amp

Amazon joins the food delivery bandwagon

Amazon joins the food delivery network to lock horns with established food delivery services such as Zomato and Swiggy. They have already been in talks with restaurants, promising a lower commission fee and a higher volume of orders. 

https://retail.economictimes.indiatimes.com/news/food-entertainment/food-services/amazon-readies-new-spread-to-lure-eateries-away-from-zomato-swiggy/70747113

Amazon opens up to 3rd Party Advertising

This festive season, Amazon plans to give Facebook and Google a run for their money. For the first-time Amazon is promoting external advertisers to place ads on their platform in India, in their ‘Click-Out’ campaign. Amazon has run campaigns with brands such as Citibank and Maruti Suzuki and is looking to acquire more large clients in the run-up to the festive season.

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/amazon-opens-its-homepage-to-display-ads/7107425

36 hours of Amazon Great Indian Festival report

The Amazon Great Indian Festival saw rise of customers from tier 2 and 3 towns. India has gone digital with more shoppers than ever, browsing and shopping online! Amazon.in saw the single largest day of Prime membership sign-ups, with 66% of Prime members shopping in 24 hours coming from tier 2 & 3 towns.

https://www.exchange4media.com/digital-news/36-hours-of-amazon-great-indian-festival-91-of-new-customers-from-tier-2-3-towns-99885.html

Alexa can now pay your bills

Amazon Pay has introduced voice commands for their users. Alexa can now pay users’ utility bills without leaving the company’s ecosystem by simply being asked to do so. Alexa will retrieve the amount due for bills from users registered Amazon account and ask for a confirmation before processing the payment.

https://www.indiatoday.in/technology/news/story/now-you-can-ask-alexa-to-pay-your-bills-1609936-2019-10-16

Amazon Pay ICICI Bank credit card becomes fastest to cross 1 million milestone

ICICI Bank has issued about 1.4 million Amazon Pay ICICI Bank credit cards. In the process, the credit card has become fastest in the country to cross the milestone of 1 million, in less than 20 months of its launch. The credit card offers unique customer benefits like always-on reward which is unlimited, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and contactless payment feature.

https://bfsi.economictimes.indiatimes.com/news/banking/amazon-pay-icici-bank-credit-card-becomes-fastest-to-cross-1-million-milestone/78928312