Amazon leverages Accelerator for Pvt. Labels
Amazon India has reached out to a few select sellers to be a part of Accelerator, by which private labels i.e. the most searched terms of colour and products would be shared for companies to leverage. Accelerator, if it manages to scale up and build a set of new brands, will add an interesting dynamic to the dominance of existing brands that typically have the lion’s share in their respective categories.
‘Eat Right’ with Amazon’s Alexa for school kids
National food regulator has tied up with e-commerce giant Amazon’s virtual assistant Alexa. The partnership is setting up ‘eat right’ labs in schools, which would involve children in the dialogue on healthy and safe eating. The programmes are aimed at reaching youth who use Alexa regularly and to work with schools to deliver meal plans based on eating right.
‘Search-seeding’ halted by Amazon India
“Search-seeding” which boosted the chances of products appearing on the first page results of Amazon is being stopped. This had a direct impact on sales. Amazon has over 5,00,000 sellers in India, which explains why it’s important for sellers that consumers see their product first. Various factors go into determining top results, like reviews, ranking, price and relevance. Amazon has gone on record to say it does not provide any tool to sellers to manipulate the ranks of shopping results.
Amazon India to add bus, train, hotel bookings
Amazon India, via its payments platform Amazon Pay, is said to add features such as buying bus tickets, book hotel rooms, or even train tickets. This strategy is a push towards customers in both metros and non-metros to transact more on the platform. Amazon plans to offer more transaction-led incentives to its Prime users in India to boost its super app play on Amazon Pay.
GOI’s version of Amazon.com helps it save $1 billion
The Indian government’s move to shift a part of its $400 billion public procurement to an online market platform has already saved the administration about $1 billion so far at a time when it’s trying to rein in its fiscal deficit, according to a government official.
Amazon Pay ICICI Bank credit card becomes fastest to cross 1 million milestone
ICICI Bank has issued about 1.4 million Amazon Pay ICICI Bank credit cards. In the process, the credit card has become fastest in the country to cross the milestone of 1 million, in less than 20 months of its launch. The credit card offers unique customer benefits like always-on reward which is unlimited, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and contactless payment feature.
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