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OTT music on the rise

OTT music on the rise

Listeners today are spoilt for choice as far as content consumption is concerned and move across platforms to fulfil their entertainment needs. 2020 will be the year when OTT audio platforms shake up the music market, especially creating intense competition between radio and themselves! Among the leading audio OTT players, Gaana has the largest share by volume of consumers, though Spotify commands the largest time spent per day. Gaana's share of volume of consumption in the nine cities was 30%, followed by Jio Saavn at 24%, and Wynk and Spotify at 15% each. 
 

https://brandequity.economictimes.indiatimes.com/news/digital/consumers-spent-an-hour-per-day-on-audio-ott-apps-in-jan20/74293883

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