#1 Content Content Content!

•	It will be Storytelling v/s Advertising
•	Language content is going to be king
•	Go Live! It’s the FOMO generation
•	Audio formats will gain more acceptance

National Health Data To Go Digital

A new body for digital health mission was proposed by the National Digital Health Blueprint. The summary of the discussion for the same has now been added to the public domain. A public consultation on the same was held in New Delhi. Comments to the blueprint is now closed as the last date for adding the same was 4 August!

https://www.medianama.com/2019/08/223-summary-national-digital-health-blueprint-2019/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+medianama+%28Medianama%3A+Digital+Media+In+India%29

Accelerating digital transformation in India: Reliance Jio & Microsoft partner

The partnership aims to enhance the adoption of leading technologies like data analytics, AI, cognitive services, blockchain, Internet of Things, and edge computing among small and medium enterprises.

https://www.exchange4media.com/digital-news/reliance-jio-and-microsoft-partner-to-accelerate-digital-transformation-in-india-98776.html

Vertical videos takeover the advertising landscape

People prefer watching content on their phones in a vertical position, experts have discovered. Marketers have moved onto vertical videos, especially to leverage social media platforms.
People expect a seamless experience on their social media sites and avoid reorienting their phones for horizontal videos.

https://www.exchange4media.com/digital-news/how-vertical-videos-are-taking-over-the-advertising-landscape-99270.html

Single-brand retailers allowed to sell online-first in India!

The government has recently relaxed the norms for single-brand retailers who have foreign investment to attract global players. They are now permitted to sell goods through online stores first to tap into the domestic market, before opening brick-and-mortar stores within two years. It has also relaxed certain provisions for complying with the mandatory 30 per cent local sourcing requirements.

https://retail.economictimes.indiatimes.com/news/industry/allowing-single-brand-retailers-to-sell-online-first-to-help-global-firms-tap-indian-market-deloitte/70931344

Apple TV+ all set to compete with Amazon Prime and Netflix

Apple TV is all set to join the already overcrowded OTT marketplace in India. While this might not come across as good news for international players such as Amazon Prime and Netflix, with Apple’s monthly subscription fees of only ₹99 shows how serious they are to shake the bandwagon.

https://www.exchange4media.com/digital-news/apple-tv-to-launch-in-india-should-ott-players-worry-99485.html

Equal Urban and Rural users of Internet: India Internet Report

As on March 31, 2019, India has seen 451 Mn monthly active users. According to the report by Nielsen and Internet and Mobile Association of India (IAMAI), which took into stock country’s access to the internet and its usage. Additionally, 1/3rd of the urban population is accessing Internet while travelling. 

https://inc42.com/buzz/internet-in-india-2019-equal-split-of-internet-users-in-rural-and-urban-areas/

Voice, is it in your digital marketing agenda yet?

Using unique ways to connect voice assistants to connect with consumers, brands have to work on the latest marketing medium. Since it has been established that voice tech is the next big digital marketing trend.  As brands scurry around to find ways to connect to consumers using voice there is still ambiguity about how to best use the technology.

https://www.exchange4media.com/digital-news/why-brands-need-to-build-their-voice-assets-99912.html

Regional content drives more growth of users

With the world going regional, it is of no surprise that brands have started opting for regional content creation. It was revealed in a report that 65% of the content created in Momspresso.com regional languages, and accounts for 85% of page views. Momspresso.com revealed that regional language page views on it’s platforms grew by 180 %. This growth was led by Hindi which contributed to 65% of page views, followed by Marathi (10%), Bangla (8%), Tamil (7%) and Malayalam (6%).

https://brandequity.economictimes.indiatimes.com/news/media/brands-opt-for-regional-content-creation-as-it-drives-growth-of-women-users-momspresso-study/73139826

Will Firework work for short video content?

Collaborating with well-known talent to create original content, video content platform, Firework,  aims to reach 3-5 million daily users in India. Quality is maintained by content moderation, which is a priority. This happens in real-time, with a combination of the machine-human interface at the US facility.

https://www.thehindu.com/sci-tech/technology/internet/firework-plans-to-become-the-go-to-platform-for-short-video-content/article30607044.ece

Microsoft + NSDC to train 1 lakh Indian women in digital skills

Microsoft said it has collaborated with the National Skill Development Corporation (NSDC) to impart digital skills to more than one lakh underserved women in India over the next 10 months. As part of the collaboration, more than 70 hours of course content will be made available free of cost, covering topics such as digital literacy, enhancing employability, nano entrepreneurship, and communication skills. This initiative is an extension of Microsoft’s partnership with NSDC to provide digital skills to over 1 lakh youth in the country. The (latest) partnership is focused on enhancing women’s workforce participation by equipping underserved young women from rural communities with the skills required to thrive in a digital economy.

https://cio.economictimes.indiatimes.com/news/corporate-news/microsoft-nsdc-collaborate-to-empower-1-lakh-women-in-india-with-digital-skills/78924170