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New record for digital-first brands

New record for digital-first brands

Brands like BoAt, WoW Skin Sciences, MamaEarth and LifeLong which have been digital-first since their inception have hit Rs. 100 crore in revenue within 24-36 months of launch. This milestone previously took at least five years to reach earlier. The brands – in the personal care, FMCG, electronics and appliances sectors – achieved traction quickly as ecommerce companies including Amazon and BigBasket have put in place exclusive programmes to launch and test brands, and rising consumer intent to purchase differentiated products online.

 

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/it-took-just-three-years-for-digital-first-brands-to-hit-rs-100-crore/72962771

DCCCC launched to help OTT customers file complaints

DCCCC launched to help OTT customers file complaints

Online Curated Content Providers have banded together to launch the Digital Curated Content Complaint Council (DCCCC), which offers a redressal mechanism to the consumers where they can directly air their grievances. The intent of this initiative is to offer the consumer to make informed choices and allow platforms freedom to create content. The intention is to promote creativity, enhance commerce and build consumer confidence and trust.

 

https://www.exchange4media.com/digital-news/digital-curated-content-complaint-council-launched-to-help-ott-customer-air-grievances-102502.html

Retailers need to adapt to the new reality

Retailers need to adapt to the new reality

The coronavirus pandemic has largely affected shopping habits with safety now taking over as a new criterion over price range, variety and convenience, forcing retailers to adapt to the new reality, according to a report by KPMG & RAI. It however says activities like entertainment, physical shopping and dining out could see a surge in demand with gradual opening up of physical marketplaces, specially with the onset of the festive season, as consumers have been missing the touch of reality for so long.

https://retail.economictimes.indiatimes.com/news/industry/strong-digital-wave-sweeps-virtual-stores-off-their-feet-covid-changes-how-people-buy-shopping-habits/78107472

Here’s how Indian manufacturing is embracing digital

Here’s how Indian manufacturing is embracing digital

Be it supply chain, shop floor management or employee management, the manufacturing sector is keeping an opportunistic eye at digital to transform all processes. The transformation of the manufacturing technologies has replaced the work-force with a knowledge-based workforce. Technologies like IIoT, Cloud Capabilities, HRM Systems are gaining attraction in the Indian manufacturing sector.

https://cio.economictimes.indiatimes.com/news/strategy-and-management/heres-how-indian-manufacturing-is-embracing-digital/80758823

Brands will opt for content over style in 2021

Brands will opt for content over style in 2021

Talkwalker and HubSpot have jointly released a report titled ‘Social Media Trends 2021’. Stating how Covid-19 acted as a catalyst instead of an outcome, the report said that the mentions of the virus increased from nearly zero to around 1.2 billion in today’s time, which has in turn expedited issues, ideas and innovations for brands which may not have happened so soon had it not been for the crisis. Some of the trends are ‘brands will start to reposition themselves dramatically over the coming months, moving away from marketing methodologies, to more cause-driven messaging, The report said that 2021 is expected to be the year brands and social media channels focus on highlighting the truth, and silencing fake news. And empathy and advocacy will be elements that will be integrated within messages and purposes for creator campaigns.

 

https://brandequity.economictimes.indiatimes.com/news/marketing/brands-are-expected-to-focus-on-content-over-style-in-2021-talkwalker-report/78928410

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