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Digital Natives - The Impatient Audience Updates
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#9 Digital Natives - The Impatient Audience

#9 Digital Natives - The Impatient Audience

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I.W.W.I.W.W.I.W - I want when I want the way I want.

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Tap-tap-tap - To - shop, order food, book a ride, talk to mom, etc. etc.

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Just speak - To - call, play music, set reminders, send messages, etc. etc.

4 million housewives dominate ‘emerging segment’ of Indian SMB

4 million housewives dominate ‘emerging segment’ of Indian SMB

Thanks to the digital medium, homemakers in India have joined the business world - becoming resellers in their own right. The study ascertains the total small and medium business (SMB) base to be 75 million in 2019 alone! With the growing reach of the internet and India’s appetite for entrepreneurship, Indian housewives are increasingly using social media like Facebook and WhatsApp to take advantage of the e-commerce rise and reach customers.

https://economictimes.indiatimes.com/small-biz/sme-sector/4-million-housewives-dominate-emerging-segment-of-indian-smb-ecosystem-using-digital-medium-report/articleshow/74523122.cms

How digital solutions helped India’s small merchants serve customers in lockdown

How digital solutions helped India’s small merchants serve customers in lockdown

Society Tea, a century-old Mumbai establishment, has relied on omni channel distribution networks and social media marketing to expand its footprint in other parts of the country. During the pandemic, they were on various e-commerce retail platforms. Customer engagement and traction on their D2C website was encouraging and they look forward to growing this.

https://retail.economictimes.indiatimes.com/news/industry/how-digital-solutions-helped-indias-small-merchants-serve-customers-in-lockdown/81147347

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