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Stories penetrate the e-commerce world too!

Stories penetrate the e-commerce world too!

Stories - one of the top ways to share and engage with content on social media is making its way into e-commerce app categories, including food and travel aggregators like Airbnb, Zomato and even Amazon India. Stories have an authentic and personal feel to them, and millennials prefer looking at quick, snackable content which gives them a sense of what peers are doing at the moment. Stories, static or otherwise, seek to fill that need.

 

https://tech.economictimes.indiatimes.com/news/internet/rise-of-stories-how-internet-businesses-are-rethinking-user-experiences-with-this-video-format/69883562

Fashion e-commerce platform launches AI-powered search tool

Fashion e-commerce platform launches AI-powered search tool

Fynd has added a Chrome extension, Fynd Now, by which users can click on a button or crop an item from anything visual on the web and discover it on the platform. This feature uses AI to locate the items being searched for. It also gives users the relevant product information and the link to buy, thus easing the barriers to purchase.

 

https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/fashion-ecommerce-platform-fynd-launches-ai-powered-visual-search-tool/73154262

Ecomm’s saving the day for many mid-level brands

Ecomm’s saving the day for many mid-level brands

For most offline companies, online sales have more than doubled in the lockdown. Small-to-medium brands, like Da Milano, Chumbak, Meena Bazaar and Metro Brands, are either shutting outlets or freezing expansions and instead ramping up ecommerce verticals.

https://tech.economictimes.indiatimes.com/news/corporate/omni-channel-strategy-comes-to-the-rescue-of-small-and-medium-retailers/77454165?utm_source=Mailer&utm_medium=ET_batch&utm_campaign=ettech_news_2020-08-10&dt=2020-08-10&em=dmlqYXlhbGFrc2htaS52YXJkYW5AYmN3ZWJ3aXNlLmNvbQ==

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