Ecomm Marketing Picks Up

E-Commerce Marketing Updates

#6 Ecomm Marketing Picks Up

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Addition of MPO (Marketplace Optimisation) to SEO

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Investments in Branded Content for Marketplaces

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Social Ecommerce - Will be Tried, Tested, Sustained

Meme economy in India rises

Memes have taken social media by storm. Since brands now want to create memes that would help them stay relevant and topical online, using popular meme pages such as Laughing Colours and Sarcastic Indian seem like an obvious choice! Apart from memes, brands have also started to spend on stickers and GIFs to advertise on daily chats,chiefly through Facebook-owned instant messaging platform WhatsApp.

https://tech.economictimes.indiatimes.com/news/internet/rise-of-the-meme-economy-in-india/73741398

E-commerce revolution in India gets its second wind, post Covid-19

Ecommerce is primed to reach nearly 300 to 350 mn shoppers over the next 5 years driven by lower data prices and investments to improve customer experience. Online platforms are innovating. As Indian e-retail sees a steep increase in shopper penetration, driven by lower data prices and investments to improve customer experience, online platforms are innovating to onboard the next hundreds of millions of shoppers. The next wave of shoppers will have different needs and will interact differently than the current set of online shoppers. There will be four key trends going forward: Voice and Vernacular, Visual and Video, Social Shopping and an emergence of large digital ecosystems.

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/e-commerce-revolution-in-india-gets-its-second-wind-post-covid-19/77460376

'E-commerce retail market expected to cross USD 100-billion mark by 2024'

The rise of online fresh groceries sales along with growing numbers of prepared food delivery companies entering this space could propel category growth by five times in the next five years. Some of the key evolving models for e-commerce include order to store for apparel; dark store for FMCG/ grocery and meat/pharmaceuticals, etc.

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/e-commerce-retail-market-expected-to-cross-usd-100-billion-mark-by-2024/77790169

Internet platforms rush to get a pie of growing Insurance market

India’s burgeoning internet economy is slowly warming up to the potential of its massively underpenetrated insurance market. The country’s largest consumer internet platforms – from Flipkart to Paytm – are scaling up insurance businesses with the promise of low cost, low commitment and fully digital services as demand for risk coverage rises amid the Covid-19 pandemic.

https://tech.economictimes.indiatimes.com/news/internet/internet-platforms-rush-to-get-a-pie-of-growing-insurance-market/78050233?utm_source=newsletter&utm_medium=email&utm_campaign=Morning-Dispatch&ncode=88e8d8ef83ca9d5fd7c4971ee955dfc1

FMCG companies launch online only products

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops.E-commerce, which accounts for 3% of overall FMCG sales in India, however, is the fastest growing channel and witnessed a growth of 56% in the first quarter (January, February & May) and 38% in June, showed data from market research company, Nielsen.

https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/fmcg-companies-launch-online-only-products/78030178

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E-Commerce Marketing

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