Flipkart to enable ‘cardless credit’ very soon

Flipkart Updates

Flipkart to enable ‘cardless credit’ very soon

Walmart-owned Indian ecommerce giant Flipkart is working on a video KYC solution to offer instant credit to its customers. It has just started a pilot project for digital KYC.

https://tech.economictimes.indiatimes.com/news/internet/flipkart-likely-to-soon-offer-instant-credit/68767292

Flipkart launches Video Platform

As per media reports, Flipkart plans to launch a video streaming service, ‘Flipkart Videos’, and make its platform available in vernacular languages. This would be ad-supported and available for free to the users of Flipkart’s app. The content available will be a mix of short films, full-length movies and episodic series.

https://www.exchange4media.com/digital-news/flipkart-to-launch-video-streaming-service-98620.html

Flipkart’s Content Thrust To Drive Ecomm

India’s eCommerce marketplace has introduced the ‘Flipkar Ideas’ - a curated selection of content on its platform. It aims to make the consumers’ shopping experience more meaningful by guiding them through their eCommerce purchase journey.

https://agencyreporter.com/flipkart-introduces-flipkart-ideas-to-inspire-users/

Flipkart goes local, introduces Hindi interface

With 90% of new internet users being native language speakers, e-commerce giant Flipkart felt the need to introduce a Hindi interface. Their aim is to attract 200 million customers with this addition. Flipkart will also introduce audio-visual navigation capabilities in its app in the upcoming phases to handhold first-time users.

https://www.exchange4media.com/digital-news/flipkart-introduces-hindi-interface-99338.html

Flipkart joins the Online Grocery bandwagon

Joining the likes of BigBasket and Grofers, Walmart-owned Filpkart is ready to enter food retail in India. Flipkart FarmerMart, will be selling items produced locally. The entity will focus on food retail and help boost agriculture as well as the food-processing industry in India.

https://tech.economictimes.indiatimes.com/news/internet/flipkart-to-foray-into-food-retail-with-new-entity/71592113
https://docs.google.com/document/d/1-D24dzja5OFQZ0RVgZd7FBHv-h7rDdJ64BsPbElSD0o/edit?usp=sharing

Flipkart’s wholesale unit gearing up to go live next quarter

Flipkart gets ready to take over Amazon’s B2B division. In fact, the new initiative would focus on getting more business for kiranas and SMEs in the country. Flipkart made an investment in fruits and vegetables supplier Ninjacart to boost its sourcing from farmers. Additionally, registered an entity Flipkart FarmerMart, marking its entry into the food retail category. In addition, Flipkart has also invested in Shadowfax, a B2B last-mile delivery platform

https://cio.economictimes.indiatimes.com/news/corporate-news/flipkarts-wholesale-unit-may-go-live-next-quarter/74235902

Flipkart introduces Ideas feed for shoppers

Close on the heels of Instagram shopping, Flipkart’s Ideas feed is customised to the users taste. It has articles, videos and photos from publishers and influencers encouraging users to indulge. The feed hosts content from brands and influencers, and will be available under 14 key interest areas, including fashion, health and fitness, gadgets, food and nutrition, home and living, and so on. Flipkart 'Ideas' will help bring the next 200 million consumers (from Tier II and Tier III cities) online.

https://www.afaqs.com/news/mktg/flipkarts-ideas-feed-features-content-creators-publishers?utm_source=mailer&utm_medium=mailer&utm_campaign=newsletter-2020-03-17

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