'Smart Downloads' feature for Gaana Plus subscribers

Gaana Updates

'Smart Downloads' feature for Gaana Plus subscribers

Gaana Plus users on Android and iOs now get their favourite most played tracks automatically downloaded! Users can enjoy these tracks when offline. This feature would be automatically turned on Gaana Plus users. They can manually turn it off from the settings and delete the songs from the app at any time. So far the feature that was being tested since March has received a positive response.

https://brandequity.economictimes.indiatimes.com/news/advertising/gaana-launches-smart-downloads-feature/70161224

Hyper-personal innovation for ads on Gaana

The music app’s ad engine would leverage a mix of real-time data of their users such as age, location, weather, and an exhaustive user data-bucket build over the past 10 years to create hyper-personalised ads for each user in their database. As the country’s go-to music app with over 150 million users streaming over 3.5 billion songs every month, the ability to target this massive user-base with dynamic programmatic audio capabilities will be a game-changer for the Indian marketing community.

https://brandequity.economictimes.indiatimes.com/news/advertising/gaanas-introduces-hyper-personal-innovation-to-audio-ads/74411591?utm_source=Mailer&utm_medium=ET_batch&utm_campaign=etbrandequity_news_2020-03-02&dt=2020-03-02&em=dmlqYXlhbGFrc2htaS52YXJkYW5AYmN3ZWJ3aXNlLmNvbQ==

Gaana introduces online entertainment content feed ‘Buzz’

The music streaming app continues to dominate the market by introducing another first of its kind content. The in-app content feed would feature the latest mix of entertainment content in the form of stories, articles, videos, photo galleries, online polls, games and lyrics cards associated with trending and popular artists, albums and movies. The feed will also let users enjoy songs uninterrupted by auto-playing videos on mute while scrolling through the feed.

https://brandequity.economictimes.indiatimes.com/news/digital/gaana-introduces-online-entertainment-content-feed-buzz/74592472

Gaana reaches 185 million monthly active users

Gaana has announced that it has reached 185 million monthly active users. The streaming platform owes its growth to the launch of Gaana HotShots (short videos), live streaming and podcasts.According to the music platform, it powers more than 3.3 billion streams with over 35 per cent contribution from regional music.

https://brandequity.economictimes.indiatimes.com/news/media/gaana-reaches-185-million-monthly-active-users/77431338

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