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Media companies leverage regional language content app Helo on a large scale

Media companies leverage regional language content app Helo on a large scale

Social media platforms have been strengthening their partnerships with digital media platforms over time. The number of digital media companies on Helo, a platform specifically created for India, has increased by 200% since its launch less than a year ago. Companies are using it to post news and updates. There are around 20 digital media companies like ScoopWhoop Hindi, Sportskeeda and Digit on Helo. Facebook, according to media reports, was in talks with Indian content based startups for investments in sectors like news.

 

https://tech.economictimes.indiatimes.com/news/mobile/bytedance-gets-media-companies-to-use-helo-tiktok/69382369

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