ML & AI, the new Buzzwords
At the IAMAI Digital Marketer's Awards
Machine Learning & Artificial Intelligence were the new buzz words used by the most savvy, and winning nominees.
#4 Media Efficiency Multipliers
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Creative-Content Focus = 4x Media ROI |
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Programmatic / Affiliates will lead |
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Ecomm Ad-spends will soar |
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Social Platforms for Reach |
VR and voice tech to be the next frontiers in health-care advertising
In the healthcare advertising sector where a more holistic picture of the disease is required to be able to communicate and create empathy towards it, VR and Voice tech are taking a centre-stage. Immersive and conversational experiences are going to be the next big thing! With revolutionary storytelling, healthcare advertising will have a better understanding of the customer sentiment.
Flipkart to enable ‘cardless credit’ very soon
Walmart-owned Indian ecommerce giant Flipkart is working on a video KYC solution to offer instant credit to its customers. It has just started a pilot project for digital KYC.
Gaana touches 100 MN monthly active users
With this accomplishment, Gaana has consolidated its market leadership position. Celebrating this occasion, Gaana launched two key features - Gaana Video and Artist Dashboard.
Gaana Video is the brand's exclusive vertical video format, built for mobile, and created in exclusive partnerships with India's top artists. Artist Dashboard is a self-service dashboard for artists to access insights and analytics to get information around how their fans are consuming their music on Gaana.
Digital health, financial services soon via Digital Village programme using BharatNet
Health and financial services, skill development programmes and education to villagers, across the country, will be provided by the government through its ‘Digital Village’ initiative, which will utilise broadband connectivity provided by BharatNet. The government hopes to provide services in over 700 villages - one in each district of the country - within the first three years, before extending it across the country.
Appetite for online retail sites among kids grows threefold: Study
Kaspersky Lab's annual report on kids' safety showed, youngsters' growing interest in e-commerce sites is a global trend. The most searched for retailers by children across the globe - AliExpress, Amazon and Ebay. Nevertheless, visiting these sites does not necessarily account for expenditure. The kids might just be looking at products to compile their wish list to share with family and friends.
'Brave' competition for Google Chrome!
Google Chrome has been the undisputed leader for internet browsing, being preferred by over 2 billion people. Brave has been giving Google Chrome a serious run for their money, as it automatically blocks third-party ads and cookies. The browser even offers to pay users when they click and see a promoted or partnered ad in a secure way.
https://telecom.economictimes.indiatimes.com/news/google-chrome-gets-some-brave-competition/70017969
Google Chrome Plans to Launch Play/Pause Button
A play and pause button will be added by Google to its Chrome browser toolbar. This will help users pause or resume a video playing in the browser, irregardless of which window the video is playing in. The button will be available on desktop versions for Windows, Mac and Linux.
Two-wheelers at your doorstep: Hero MotoCorp
An online portal has been created by which the company is offering doorstep delivery of two-wheelers in three cities: Mumbai, Bangalore and Noida. In three easy steps from book to delivery can be completed! Last year, the company pioneered the two-wheeler spare-parts’ online retail through its official portal www.HGPmart.com.
New Swace platform changes how brands interact with consumers!
New Swace platform has the answer to stop users from skipping and blocking ads, by empowering companies to interact with the audience in fun and creative ways i.e. mobile gaming app. Low user engagement and fierce competition are some of the key problems businesses have to face right now when marketing their product or service in the digital space. Swace has been growing ambitiously.
The new niche for brands and marketers: Voice Assistance
People are more likely to speak to their digital assistants such as Alexa and Siri, rather than typing something on Google. Brands have tapped into this phenomenon to enhance personalisation and retaining content. However, India is still in the very early stage for voice search adoption. There will be a section of early adopters who will start using voice search to save time and be up to date with the latest technology.
Indians fond of digital assistants
So fond, they would be reluctant to give them up. They have found ways to avoid their desktops for a day - however, they would not like to part with their smartphones! Even though Internet-based services and latest gadgets have become an integral part of daily lives, people, despite their digital dependency, are scared of online frauds and breaches.
Flipkart launches Video Platform
As per media reports, Flipkart plans to launch a video streaming service, ‘Flipkart Videos’, and make its platform available in vernacular languages. This would be ad-supported and available for free to the users of Flipkart’s app. The content available will be a mix of short films, full-length movies and episodic series.
https://www.exchange4media.com/digital-news/flipkart-to-launch-video-streaming-service-98620.html
Flipkart’s Content Thrust To Drive Ecomm
India’s eCommerce marketplace has introduced the ‘Flipkar Ideas’ - a curated selection of content on its platform. It aims to make the consumers’ shopping experience more meaningful by guiding them through their eCommerce purchase journey.
https://agencyreporter.com/flipkart-introduces-flipkart-ideas-to-inspire-users/
Flipkart goes local, introduces Hindi interface
With 90% of new internet users being native language speakers, e-commerce giant Flipkart felt the need to introduce a Hindi interface. Their aim is to attract 200 million customers with this addition. Flipkart will also introduce audio-visual navigation capabilities in its app in the upcoming phases to handhold first-time users.
https://www.exchange4media.com/digital-news/flipkart-introduces-hindi-interface-99338.html
Forgot keys at home? Swiggy’s got rescue team for you!
Swiggy, known for its doorstep food delivery services, has come up with yet another innovative service for instant pickup and dropoff: Swiggy Go. By availing this service, consumers can send packages anywhere across the city, retrieve forgotten keys, lunch box pickups and dropoffs to and from the office, and even official documents for clients.
Telegram becomes the new business hub
With privacy of users remaining intact being one of the major bonuses, Telegram finds itself as one of the leading social media apps that helps businesses. A few years ago, Telegram was used mostly by the tech-savvy, but more businesses and people are joining the platform today, and for multiple reasons.
Flipkart joins the Online Grocery bandwagon
Joining the likes of BigBasket and Grofers, Walmart-owned Filpkart is ready to enter food retail in India. Flipkart FarmerMart, will be selling items produced locally. The entity will focus on food retail and help boost agriculture as well as the food-processing industry in India.
https://tech.economictimes.indiatimes.com/news/internet/flipkart-to-foray-into-food-retail-with-new-entity/71592113
https://docs.google.com/document/d/1-D24dzja5OFQZ0RVgZd7FBHv-h7rDdJ64BsPbElSD0o/edit?usp=sharing
Amazon leverages Accelerator for Pvt. Labels
Amazon India has reached out to a few select sellers to be a part of Accelerator, by which private labels i.e. the most searched terms of colour and products would be shared for companies to leverage. Accelerator, if it manages to scale up and build a set of new brands, will add an interesting dynamic to the dominance of existing brands that typically have the lion’s share in their respective categories.
VOOT Kids : A new muti-format kids app launched
VOOT Kids, property of Viacom 18 is India’s first and only multi-format Kids app offering Fun & Learning. It has a large and versatile collection of over 20,000 videos, e-books, stories and quizzes, aiming to usher-in the next evolution in the kid’s digital ecosystem. VOOT Kids is a key enabler that enhances the bond between parents and children through immersive co-consumption experiences.
New record for digital-first brands
Brands like BoAt, WoW Skin Sciences, MamaEarth and LifeLong which have been digital-first since their inception have hit Rs. 100 crore in revenue within 24-36 months of launch. This milestone previously took at least five years to reach earlier. The brands – in the personal care, FMCG, electronics and appliances sectors – achieved traction quickly as ecommerce companies including Amazon and BigBasket have put in place exclusive programmes to launch and test brands, and rising consumer intent to purchase differentiated products online.
‘Activities’ feature added by EaseMyTrip
A new feature, ‘Activities’ has been added to EaseMyTrip which allows travelers to book tickets to an amusement park, staycations at resorts, cruises, boat tours and microlight flying. According to the online travel agency, in addition to the services offered by the company, this new service allows users to book travel experiences from the website through desktop / mobile site or mobile application.
‘Eat Right’ with Amazon’s Alexa for school kids
National food regulator has tied up with e-commerce giant Amazon’s virtual assistant Alexa. The partnership is setting up ‘eat right’ labs in schools, which would involve children in the dialogue on healthy and safe eating. The programmes are aimed at reaching youth who use Alexa regularly and to work with schools to deliver meal plans based on eating right.
‘Search-seeding’ halted by Amazon India
“Search-seeding” which boosted the chances of products appearing on the first page results of Amazon is being stopped. This had a direct impact on sales. Amazon has over 5,00,000 sellers in India, which explains why it’s important for sellers that consumers see their product first. Various factors go into determining top results, like reviews, ranking, price and relevance. Amazon has gone on record to say it does not provide any tool to sellers to manipulate the ranks of shopping results.
Amazon India to add bus, train, hotel bookings
Amazon India, via its payments platform Amazon Pay, is said to add features such as buying bus tickets, book hotel rooms, or even train tickets. This strategy is a push towards customers in both metros and non-metros to transact more on the platform. Amazon plans to offer more transaction-led incentives to its Prime users in India to boost its super app play on Amazon Pay.
Govt moves towards introducing taxes the global bigshots
As a first step towards a global digital tax, India has introduced an enabling provision which will make an overseas platform that advertises, streams, or sells goods to an Indian IP address taxable in the country. The government will be able to tax revenues of ecommerce firms such as Amazon, Alibaba and Ebay selling goods or services based on data collected from residents and those engaged in targeted advertisements such as Facebook and Google, besides streaming services like Netflix.
DCCCC launched to help OTT customers file complaints
Online Curated Content Providers have banded together to launch the Digital Curated Content Complaint Council (DCCCC), which offers a redressal mechanism to the consumers where they can directly air their grievances. The intent of this initiative is to offer the consumer to make informed choices and allow platforms freedom to create content. The intention is to promote creativity, enhance commerce and build consumer confidence and trust.
Flipkart’s wholesale unit gearing up to go live next quarter
Flipkart gets ready to take over Amazon’s B2B division. In fact, the new initiative would focus on getting more business for kiranas and SMEs in the country. Flipkart made an investment in fruits and vegetables supplier Ninjacart to boost its sourcing from farmers. Additionally, registered an entity Flipkart FarmerMart, marking its entry into the food retail category. In addition, Flipkart has also invested in Shadowfax, a B2B last-mile delivery platform
Flipkart introduces Ideas feed for shoppers
Close on the heels of Instagram shopping, Flipkart’s Ideas feed is customised to the users taste. It has articles, videos and photos from publishers and influencers encouraging users to indulge. The feed hosts content from brands and influencers, and will be available under 14 key interest areas, including fashion, health and fitness, gadgets, food and nutrition, home and living, and so on. Flipkart 'Ideas' will help bring the next 200 million consumers (from Tier II and Tier III cities) online.
ZEE5 to expand digital portfolio of offerings with HiPi
The Zee network has shared a detailed report on its achievements, current scenario and what we can look forward to ZEE5 added 500+ hours of content including short seasons of legacy shows 8 original shows.ZEE5 is also expanding its digital portfolio of offerings with HiPi, a homegrown short-form video creation app that will allow it to tap into the vast UGC segment, making it the one-stop destination for video content, an Entertainment SuperApp.
Swiggy joins quick delivery race with InstaMart
Swiggy is preparing to launch a chain of virtual convenience stores to deliver grocery and household items within 45 minutes. The launch of InstaMart comes at a time when the pandemic has hastened consumer preference for doorstep deliveries.
ZEE5 announces plans to enrich audience data
The ConTech platform takes a strategic step towards making ‘user registration mandatory’, augmenting astute audience segmentation and targeting capability. Brands are shifting their marketing budgets to digital platforms, as it becomes all-pervasive and consumers spend more time there.
GOI’s version of Amazon.com helps it save $1 billion
The Indian government’s move to shift a part of its $400 billion public procurement to an online market platform has already saved the administration about $1 billion so far at a time when it’s trying to rein in its fiscal deficit, according to a government official.
Retailers need to adapt to the new reality
The coronavirus pandemic has largely affected shopping habits with safety now taking over as a new criterion over price range, variety and convenience, forcing retailers to adapt to the new reality, according to a report by KPMG & RAI. It however says activities like entertainment, physical shopping and dining out could see a surge in demand with gradual opening up of physical marketplaces, specially with the onset of the festive season, as consumers have been missing the touch of reality for so long.
Here’s how Indian manufacturing is embracing digital
Be it supply chain, shop floor management or employee management, the manufacturing sector is keeping an opportunistic eye at digital to transform all processes. The transformation of the manufacturing technologies has replaced the work-force with a knowledge-based workforce. Technologies like IIoT, Cloud Capabilities, HRM Systems are gaining attraction in the Indian manufacturing sector.
Amazon Pay ICICI Bank credit card becomes fastest to cross 1 million milestone
ICICI Bank has issued about 1.4 million Amazon Pay ICICI Bank credit cards. In the process, the credit card has become fastest in the country to cross the milestone of 1 million, in less than 20 months of its launch. The credit card offers unique customer benefits like always-on reward which is unlimited, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and contactless payment feature.
Brands will opt for content over style in 2021
Talkwalker and HubSpot have jointly released a report titled ‘Social Media Trends 2021’. Stating how Covid-19 acted as a catalyst instead of an outcome, the report said that the mentions of the virus increased from nearly zero to around 1.2 billion in today’s time, which has in turn expedited issues, ideas and innovations for brands which may not have happened so soon had it not been for the crisis. Some of the trends are ‘brands will start to reposition themselves dramatically over the coming months, moving away from marketing methodologies, to more cause-driven messaging, The report said that 2021 is expected to be the year brands and social media channels focus on highlighting the truth, and silencing fake news. And empathy and advocacy will be elements that will be integrated within messages and purposes for creator campaigns.
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