Short-video players ShareChat’s Moj, MX Player-owned TakaTak, and DailyHunt’s Josh have seen early gains on the back of the ban of TikTok in India. In terms of time spent per user, TakaTak leads the charts with 23 minutes, followed by 10 minutes for Moj, and 7.4 minutes for Josh.
Global consumer spending on premium apps, in-app purchases, and subscriptions across Apple’s App Store and Google Play will reach $270 billion annually by 2025, nearly 2.5 times what consumers spent in 2020 as Covid-19 accelerated mobile trends. According to data provided by app analytics firm Sensor Tower, Covid-19 supercharged global consumer spending in mobile apps during 2020, which climbed 30 per cent year-over-year to $111 billion.While year over year growth in spending will return to pre-pandemic levels over the next five years, gross revenue on both app stores will continue to climb each year with a 19.5 percent compound annual growth rate (CAGR) to reach $270 billion in 2025.The App Store will see a CAGR of 21 per cent through 2025, reaching $185 billion annually. Consumer spending on Google Play is projected to experience a 17 per cent CAGR, hitting $85 billion annually within the next five years. First-time downloads achieved their highest growth since at least 2016 in 2020, surging 24 per cent y/y to 143 billion. Although the pace of installs will slow as markets begin recovering from the pandemic, both the App Store and Google Play will continue experiencing stable y/y growth.By 2025, non-game apps will widen their lead even more, reaching $107 billion while mobile games will reach $78 billion.
The popular dating App has rolled out a new feature to its users in India that will enable them to video call, when both parties have ‘liked’ each other on the App. “Just like matching, we want to make sure you’re on the same page with video: so Face to Face is enabled on a match-by-match basis. Once the conversation is flowing and you’re ready to show you’re interested in a Face to Face, tap the video icon,” said the company in a press statement. The feature won’t be enabled until both parties have opted in, specified the company. Further, it doesn’t notify either party when it is toggled on. It is said to come with an easy toggle off button as well.
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