4.8b downloads in just 3 months, MXPlayer tops in app installs. The growth in app installs in India is closely tied to the growth in new smartphone owners, particularly Android users. The number of downloads is the continuation on the trend of more accessible data pricing, which in turn grew the demand for online entertainment amongst Indians. The mobile connectedness of India is what inspired firms to bring more solutions to the country, and increased their ability to scale.
The OTT player stole the top spot as India’s Breakout Video Streaming App of 2019, ahead of Hotstar, Netflix, Amazon Prime Video and Jio TV. MX Player has time and again rewritten the rules and won, whether it was to boldly convert from its original avatar of a mobile video viewing platform to a mainstream OTT player or to fulfil its mission of ‘everytainment’ of not only serving video to its users but music, games and more.
MX Player has added a new entertainment to its kitty - gaming. The app has introduced 9 hyper casual and easy to learn HTML5 games which one can enjoy without data or internet connection on their android phones. The games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide and Glide and Plus Minus.
MX Player has teamed up with OnePlus for the OnePlus TV Q1 series. By virtue of this collaboration, viewers will be able to watch premium web series and Hindi dubbed films on the smart TV.
MX Player’s gaming feature, launched in February this year, has grown exponentially, going from 9 hyper-casual games to over 60 games, that is now available across its Android and iOS apps.MX’s approach has been to create a platform for partnering with gaming giants Nazara, Gamezop, Gamespix and Google games Snacks amongst others.
https://www.exchange4media.com/digital-news/gaming-on-mx-player-emerges-as-a-runaway-hit-106795.html
Home grown short video app, MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence. MX Takatak, in this short span, has also garnered over 10mn daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating daily 1 Billion+ video views and 100+ video views per user.
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