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Nykaa Network, rakes in 1 mn subscribers, in less than 1 year

Nykaa Network, rakes in 1 mn subscribers, in less than 1 year

The online interactive beauty platform started with less than 10,000 subscribers less than a year ago. The forum has grown organically, powered entirely by User Generated Content. Madhavi Irani, the Chief Officer, claims it is because they put in the efforts to hyper-personalise the content being consumed by their users. Unlike other brands, Nayakaa asks instead of assumes what the consumers are interested in.

 

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/nykaa-network-the-interactive-beauty-platform-rakes-in-one-million-subscribers/69724394

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