MeitY set a target of 501.16 crore digital transactions for the financial year 2019-20 for Paytm. This is higher than the target set for HDFC and ICICI. Paytm surpassed the target of 354 crore transactions and recorded 393 crore digital transfers in FY 2018-19. Paytm Payments Bank said in a statement, it is only behind the State Bank of India, which has the highest target for digital transactions. Only five other banks have received a target of more than 100 crore transactions.
Paytm is working with private and government educational institutions to offer admission forms, exam results, applications for Government jobs, coaching and test preparations! They will also offer financial services like educational insurance, loans and co branded smart cards to students. Paytm has already partnered with the Railway Recruitment Board, Maharashtra Public Service Commission, National Testing Agency, Indian Navy, Amity, VIT, Manipal, AKTU, Army Public Schools.
Paytm is all set to join the streaming game by deciding to offer a platform to showcase content, news, short videos and live TV by September. This digital payments platform is looking towards doubling their monthly active users. In addition to this, they also have deals with smartphone makers!
To ensure visit the app again even if it is not for payments, Paytm and Twitter has joined forces to integrate Twitter Highlights to the app. In an effort to make itself a super app, Paytm is adding content such as news and astrology.
https://telecom.economictimes.indiatimes.com/news/twitter-boards-paytms-app/72119007
In the mobile commerce adoption, India has emerged as a forerunner when compared to its global counterparts. In a study conducted, it was found that Indian consumers prefer to use a mobile device for purchases and payments. India has been rapidly moving towards digitisation and millennials are embracing innovative ways of transacting using technology.
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