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Quora adds Search-Like keyword targeting and auction insights

Quora adds Search-Like keyword targeting and auction insights

Advertisers get more visibility with Auction Insights giving them more information on ads' competence, allowing them to fine-tune creative and/or bids based on these insights.

 

Keywords can be grouped in any number of ways - customer journey stage from top to bottom of the funnel to up-selling and retention. Just like search campaigns, ad creatives can then be tailored to the keywords.

 

Quora offers six primary types of ad targeting, including topic, question, audience, interest, broad and keyword targeting.

 

https://searchengineland.com/quora-adds-search-like-keyword-targeting-auction-insights-for-advertisers-311428

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