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New music streaming service: ByteDance

New music streaming service: ByteDance

ByteDance, TikTok’s parent company, has been in talks with big music labels for global licensing deals in order to include their songs on its new music subscription service. The app will be launched in markets such as India, Indonesia and Brazil first. ByteDance has not given a name to its music app yet and pricing remains unclear.

 

https://brandequity.economictimes.indiatimes.com/news/media/tiktok-owner-bytedance-plans-to-launch-music-streaming-report/72107016

Smartphone users are the targets of new streaming platform

Smartphone users are the targets of new streaming platform

Quibi, a new streaming platform, has promised to leverage the short attention spans of audiences by creating original programs that would last for less than ten minutes. This is one way to shake up the industry! The platform will treat video storytelling like books, with longer stories broken into short chapters.


https://brandequity.economictimes.indiatimes.com/news/media/new-streaming-platform-targets-smartphone-users-with-bite-sized-content/73184024

DCCCC launched to help OTT customers file complaints

DCCCC launched to help OTT customers file complaints

Online Curated Content Providers have banded together to launch the Digital Curated Content Complaint Council (DCCCC), which offers a redressal mechanism to the consumers where they can directly air their grievances. The intent of this initiative is to offer the consumer to make informed choices and allow platforms freedom to create content. The intention is to promote creativity, enhance commerce and build consumer confidence and trust.

 

https://www.exchange4media.com/digital-news/digital-curated-content-complaint-council-launched-to-help-ott-customer-air-grievances-102502.html

Pledge of $1mn in free in-app ads for women entrepreneurs by Tinder

Pledge of $1mn in free in-app ads for women entrepreneurs by Tinder

Location-based dating service Tinder announced the eligibility criteria for the same: Companies under 3 years old founded by at least 50% women; who have raised less than Rs 35 crore in equity financing. Also, who actively target Gen-Z and millennial audiences in India. Over 90 per cent of Tinder's community is between the ages of 18-30, and for any women-owned business aimed at that cohort, the ads are intended to support their business, their network and help them speak directly to potential consumers.

https://brandequity.economictimes.indiatimes.com/news/advertising/tinder-pledges-up-to-1mn-in-free-in-app-ads-for-women-entrepreneurs/74504400

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