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The new niche for brands and marketers: Voice Assistance

The new niche for brands and marketers: Voice Assistance

People are more likely to speak to their digital assistants such as Alexa and Siri, rather than typing something on Google. Brands have tapped into this phenomenon to enhance personalisation and retaining content. However, India is still in the very early stage for voice search adoption. There will be a section of early adopters who will start using voice search to save time and be up to date with the latest technology.

 

https://www.exchange4media.com/digital-news/voice-assistance-the-new-niche-for-brands-and-marketers-98456.html

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