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Voice searches see 270 % growth

Voice searches see 270 % growth

Consumers across categories are adapting to voice search to seek information and discover content. India has seen a whopping 270% growth year-on-year in voice searches.

 

The Year in Search-India: Insights for Brands by Google report shows the growth of voice searches is driven by regional languages. It also shows the rise of omni-channel wherein online and offline are coming together to fulfill customer needs and are helping businesses to make the best of their potential.

 

https://brandequity.economictimes.indiatimes.com/news/digital/be-exclusive-voice-hits-the-right-chord-for-brands-sees-270-growth-in-online-searches/69236915

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