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Bing Ads becomes the exclusive advertising platform for Yahoo search ads

Bing Ads becomes the exclusive advertising platform for Yahoo search ads

Microsoft and Verizon Media announced an expansion to their alliance that will see Bing Ads serving Yahoo search ads exclusively in addition to powering all AOL searches.

 

Microsoft's audience targeting system powered by the Microsoft Graph and artificial intelligence capabilities are added benefits to customers. The company is set to approach its advertising business with privacy and security in mind.

 

https://www.neowin.net/news/bing-ads-is-now-the-exclusive-advertising-platform-for-yahoo-search-ads/

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