The Zee network has shared a detailed report on its achievements, current scenario and what we can look forward to ZEE5 added 500+ hours of content including short seasons of legacy shows 8 original shows.ZEE5 is also expanding its digital portfolio of offerings with HiPi, a homegrown short-form video creation app that will allow it to tap into the vast UGC segment, making it the one-stop destination for video content, an Entertainment SuperApp.
The ConTech platform takes a strategic step towards making ‘user registration mandatory’, augmenting astute audience segmentation and targeting capability. Brands are shifting their marketing budgets to digital platforms, as it becomes all-pervasive and consumers spend more time there.
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