Instagram biggest gainer with TikTok ban

ISSUE 106
11 / 08 / 2020

Instagram biggest gainer with TikTok ban

Uncertainty and perplexity dominate TikTok’s future after an explosive growth in the Indian market. It is amongst the 59 Chinese apps banned by the Indian government a few weeks back and is likely to be banned in the US too from September 15, unless it’s bought over. The ban has created an immediate vacuum of a channel that connected with the Gen-Z audience and has forced both businesses and content creators to look for substitutes. This ban has witnessed a surge in content creators and viewers looking for substitutes in global players like Instagram Reels, YouTube Shorts. Instagram was already a leading player even before the arrival of TikTok but once it came, this easy-to-use short-video sharing platform captured a diverse set of users, more young and regional in nature. In future Instagram might just become the next best alternative or ‘digital home’ for influencers and content creators who were earlier on TikTok.

https://www.exchange4media.com/digital-news/instagram-likely-to-become-new-digital-home-for-many-following-tiktok-ban-106694.html

Categories: