e-retail market, Small sellers, online shoppers, lockdown, kiranas, fmcg, e-commere, data, coronavirus, Consumers

ISSUE 107
18 / 08 / 2020

E-commerce revolution in India gets its second wind, post Covid-19

Ecommerce is primed to reach nearly 300 to 350 mn shoppers over the next 5 years driven by lower data prices and investments to improve customer experience. Online platforms are innovating. As Indian e-retail sees a steep increase in shopper penetration, driven by lower data prices and investments to improve customer experience, online platforms are innovating to onboard the next hundreds of millions of shoppers. The next wave of shoppers will have different needs and will interact differently than the current set of online shoppers. There will be four key trends going forward: Voice and Vernacular, Visual and Video, Social Shopping and an emergence of large digital ecosystems.

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/e-commerce-revolution-in-india-gets-its-second-wind-post-covid-19/77460376

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