Brands will opt for content over style in 2021

ISSUE 118
03 / 11 / 2020

Brands will opt for content over style in 2021

Talkwalker and HubSpot have jointly released a report titled ‘Social Media Trends 2021’. Stating how Covid-19 acted as a catalyst instead of an outcome, the report said that the mentions of the virus increased from nearly zero to around 1.2 billion in today’s time, which has in turn expedited issues, ideas and innovations for brands which may not have happened so soon had it not been for the crisis. Some of the trends are ‘brands will start to reposition themselves dramatically over the coming months, moving away from marketing methodologies, to more cause-driven messaging, The report said that 2021 is expected to be the year brands and social media channels focus on highlighting the truth, and silencing fake news. And empathy and advocacy will be elements that will be integrated within messages and purposes for creator campaigns.

https://brandequity.economictimes.indiatimes.com/news/marketing/brands-are-expected-to-focus-on-content-over-style-in-2021-talkwalker-report/78928410

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