Photo-messaging app Snapchat is now allowing creators to publicly show how many subscribers they have, like on rival platforms Instagram, Twitter or Facebook. According to the company, creators wanted to show off their growing community with public subscriber counts, suggests that they want a public-facing metric to demonstrate how successful they are for brands.However, not everyone can take advantage of the subscriber count and one has to be an established creator with a public profile. Much like verified Snap Stars’ profiles, creator profiles allow users to have a permanent public profile on the app. This provides creators with a host of tools to gain insight into their audience and connect with brands.
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