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ISSUE 119
10 / 11 / 2020
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Snapchat launches ‘Snap Connect’ Educational Insights for Marketers

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Snapchat launches ‘Snap Connect’ Educational Insights for Marketers
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Snapchat has announced an expansion of its Snap Focus marketer education platform, with a new element called ‘Snap Connect’, which features a range of expert insights as part of more advanced courses on how to use the platform for direct response campaigns. As you can see in this clip, Snap Connect looks to showcase internal experts on Snap’s various direct response tools, providing  more in-depth perspective on how to make best use of the various options at your disposal. Snapchat has said in a statement, “For the first time, our very own subject-matter experts bring you inside the world of Snapchat to show you how to take your direct-response advertising to the next level. Each specialized Snap Connect certification offers fresh insights, product solutions, creative best practices, and client success stories – all tailored to your industry and region.” Snap Connect currently offers three streams of certification – ‘mobile gaming’, ‘apps’, and ‘e-commerce’ – with more to follow in future.

 

https://www.socialmediatoday.com/news/snapchat-launches-snap-connect-educational-insights-for-marketers/588495/

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