Twitter launches ArtHouse to help create engaging Twitter-first content

ISSUE 119
10 / 11 / 2020

Twitter launches ArtHouse to help create engaging Twitter-first content

In order to support brands in connecting with their target audiences, Twitter India has introduced ArtHouse, a creative suite of services to assist brands in creating and optimising Twitter-first content. ArtHouse is a fully integrated service that connects brands with the creative capital of influencers, artists and editors. It is a team of experts who understand the platform and its possibilities, know Twitter’s audience and what works best for them – whether it’s a video ad or a larger campaign. ArtHouse is all about the power of creatives in marketing communications, connecting brands to influencers, artists and producers to create content that moves people. "The impact of creative assets in delivering successful campaigns has been proven time and again, and ArtHouse’s purpose is to enable brands to drive this impact with content that leaves an enduring impression," Twitter said in a statement.

https://www.financialexpress.com/brandwagon/twitter-launches-arthouse-to-support-brands-to-create-engaging-twitter-first-content/2119596/

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