Theek Thaak A home-grown social media app that’s making waves

ISSUE 132
02 / 03 / 2021

Theek Thaak: A home-grown social media app that’s making waves

When the TikTok app was banned last year, Saina Sodhi (a 17-year old UK school student) was further inspired to produce a homegrown version that can take its place and provide Indian youth with the kind of quality content they were missing. Accordingly, she founded her company, Saina Corporation, which launched its first product , the Theek Thaak app recently. Theek Thaak aims to be a destination for short form mobile videos. It wants to promote Indian regional artists, to allow them a chance to showcase their creative expression ..The main features of the app include video editing and uploading tools, live streaming, reactions, social sharing, sounds, geo- location, Theek code scanner, etc, to be accessible to people across the country and overseas. Theek Thaak is available on every phone type, and it can be found on Apple and Android play stores.In addition to that, Theek Thaak comes in multiple languages. The application is currently available for use in eight different dialects, but Sodhi wants to further expand its reach, and intends to introduce 12 more regional languages with an app update that is now imminent. She believes that doing so will help her reach more of her target audience.

https://economictimes.indiatimes.com/magazines/panache/theek-thaak-a-homegrown-social-media-app-thats-making-waves/articleshow/81220864.cms?utm_source=newsletter&utm_medium=email&utm_campaign=PANACHE&type=panache&ncode=88e8d8ef83ca9d5f07679a90d20d0e5e

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