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ISSUE 16
22 / 10 / 2018
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Facebook Dominates Video Ad Spend with 25% Share

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Facebook Dominates Video Ad Spend with 25% Share

Facebook is estimated to hold $6.81 billion of all video ad spending this year, with 87% share of U.S Social Media video ad spending. Video content has been the hero for sometime now, and Facebook has truly capitalised on that. Facebook's investment on its Watch platform and the significance of Instagram on Facebook's advertising sales bares testimony to the platform dominating the video ad spend space.

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