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ISSUE 16
22 / 10 / 2018
d-talk

Facebook unveils new ad effectiveness tool for Marketing Partners

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Facebook unveils new ad effectiveness tool for Marketing Partners
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A new partner program expansions that cater to consultants and smaller agencies, the new diagnostic tool called Creative Compass enables agency partners to gauge the impact of ad creatives in a better and more effective manner. Score card elements like visual aspects, brand association and message comprehension are few of the elements that would help advertisers understand the likelihood of their audiences taking an action on the ad.

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