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ISSUE 16
22 / 10 / 2018
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Some advertisers are moving half of their search budget from Google to Amazon

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Some advertisers are moving half of their search budget from Google to Amazon
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With the increasing trend of shifting seearch ad budgets from Google to Amazon, it is believed that Google's parent company Alphabet is posed by a threat from Amazon. It was observed that Consumer Packaged Goods contributed to most of the change in movement. There are even executives who are moving about 50 to 60 percent of their budget from Google to Amzon.

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