With four new metrics available within the ads manager, advertisers can track retention connected to app install Ad campaigns, measure app opens and get the cost per retention. The new Facebook update helps advertisers optimize their returns, two days and seven days after an app has been downloaded.
YouTube will now enable advertisers to target users viewing content on TV screens..
Google ushers in the age of Conversational Ads with the launch of AdLingo..
Pinterest updates Ads Manager and rolls out new features ahead of holiday shopping..
Facebook Implements New Restrictions on 'Low Quality' Ads..
Google Releases New Version of Shopping Insights for Researching Popular Brands and Products..
Google My Business Insights adds branded search reporting..
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