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ISSUE 17
29 / 10 / 2018
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Google ushers in the age of Conversational Ads with the launch of AdLingo

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Google ushers in the age of Conversational Ads with the launch of AdLingo
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An ad format that helps advertisers query users and respond to them, Google's new conversational ads provide a display ad-like framework. The new format helps marketers place conversational ads outside of messaging apps. Moreover, the AdLingo ads are served programmatically through Google's ad network and follows a CPM based model for its cost.

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