Great Place to Work - certified
d-talk
ISSUE 18
05 / 11 / 2018
d-talk

Google Ads announces a new update with the click-to-message ad features

go back
Google Ads announces a new update with the click-to-message ad features
go next

Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts.

 

Google Ad Manager with the click-to-message feature will enable businesses to manage the flow of messages making it more flexible and would measure the results with a focused approach.

 

With this, we can be sure that online-to-offline measurement continues to be a key focus for Google. Google Analytics indicates further investment in this area so retailers gain more visibility over how online ads drive traffic.

Categories:


Related Updates

Facebook is testing Video Polls within Ads..

Google Lens comes to Google Images for searching & shopping..

Marketers can use LinkedIn data for targeting through Bing..

Google lets users control search data & ad settings with Google data control..

Facebook's testing ads that show products from multiple brands..

AMP Pages will soon support Video Docking, Sticky Ads & more..

1 out of 5 products from known e-commerce sites are counterfeit..

We're listening.

Have something to say about this article?
Share it with us on Facebook, Twitter, Instagram, LinkedIn pages.

March 2021
February 2021
November 2020
September 2020
August 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018

CATEGORIES