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ISSUE 18
05 / 11 / 2018
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Google Lens comes to Google Images for searching & shopping

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Google Lens comes to Google Images for searching & shopping
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Google brings yet another surprise for users enhancing the Google Images search engine. Introducing A.I. powered Lens technology that would enable users to learn more about the components of an image and details of where the item can be purchased, its price, etc. For example, if an image shows a living room with cushions and a sofa set; you'll now be able to tap on the 'dots' that appear within the photo on the particular object to trigger Google Images to search for relevant information across the web.

 

This feature isn’t just for shopping but can also help to give more information about travel destinations, animals and more. But, Google essentially sees a good fit of this feature for directing users to shop for products and hence for more websites of potential Google advertisers.

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