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ISSUE 18
05 / 11 / 2018
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Google lets users control search data & ad settings with Google data control

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Google lets users control search data & ad settings with Google data control
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Google introduces a new feature to enhance the privacy and security on user's data. It now allows users to access and delete the Google search data and also control the ads they see, directly from the Google Search home page. This is available both on desktop as well as the mobile web and also from the Google Search iOS app. While this is a huge plus for user privacy, it may impact advertisers in two ways: First, users can now delete any ads they don't want to see making it difficult for advertisers to reach them it would also help advertisers to have a more focused approach and target only the users who would be interested in seeing those ads.

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