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ISSUE 22
03 / 12 / 2018
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Programmatic ad-spend to grow 19% in 2019, reaching $84 billion: Report

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Programmatic ad-spend to grow 19% in 2019, reaching $84 billion: Report
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65% of the digital media spends in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year, up from $70 billion this year, which represents 62% of digital media expenditure. In 2020 it is predicted based on Zenith's research that advertisers will spend US$98bn on programmatic advertising, representing 68% of their expenditure on digital media advertising.

 

Growth in programmatic advertising is slowing down as it has established itself the most important method of digital trading. Zenith estimates that programmatic adspend will have 17% growth in 2020.

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