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ISSUE 23
11 / 12 / 2018
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Google Ads update brings a new metric to calculate conversions for businesses

Google Ads update brings a new metric to calculate conversions for businesses
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Google Ads can count calls from location extensions as conversions. For this, account-level call reporting needs to be enabled. By default, calls will be counted as a conversion after 60 seconds.Users will have the option to change the default setting as per their business goals. Google suggests measuring calls over a particular length is an indication of high-quality interaction with customers.

 

Source: https://www.searchenginejournal.com/google-ads-can-now-count-calls-from-location-extensions-as-conversions/280259/

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