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ISSUE 23
11 / 12 / 2018
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Instagram’s latest update to Assist Visually Impaired Users

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Instagram’s latest update to Assist Visually Impaired Users
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Automatic image descriptions in Instagram provides descriptions of objects in photos via screen readers and custom alternative text. Marketers can find people who buy their products if those items are visible in the background of images. This could help in reaching out to these users with appropriate offers. If image data is provided as another insights tool, marketers and advertisers could gain perspective on the target audience by cross-matching their product purchases with the other demographic data points.

 

Source: https://www.socialmediatoday.com/news/instagram-adds-automatic-image-descriptions-to-assist-visually-impaired-use/543172/

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