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ISSUE 24
17 / 12 / 2018
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Adobe’s new features to enhance and help targeted marketing

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Adobe’s new features to enhance and help targeted marketing
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Adobe adds 2 new features to its data management platform (DMP) Audience Manager: Ability to subtract a common trait when creating a lookalike user model , ability to automatically report on ad impressions by user segment.

 

Adobe new updates can help marketers fine-tune the management of data assets by eliminating undesirables, tracking costs or adding unexpected user data.

 

https://martechtoday.com/adobe-adds-new-features-to-its-data-management-platform-228330

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