Speeding up web pages and reducing the load time in order to enhance the user experience is key to achieving higher mobile ranking. Accelerated Mobile Pages (AMP) is an open-source framework which enables developers to create faster mobile pages. AMP optimised pages lead to in 10% improvement in site discovery and traffic, 80% decrease in page load time, 20% increase in ad placement CTR, and users spend 2x time on AMP pages.
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