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ISSUE 28
22 / 01 / 2019
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Reports give key insights from the growth of Instagram Influencer Marketing in 2018

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Reports give key insights from the growth of Instagram Influencer Marketing in 2018
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Micro-influencers posted 84% of sponsored posts worldwide. There's been a huge shift towards smaller, niche influencers, as they are more trustworthy, community-connected and are able to drive direct purchasing behaviour. In addition to the rise of sponsored content, it has also been observed that 1 in 3 sponsored posts on Instagram in 2018 was within an Instagram Story.

 

https://www.socialmediatoday.com/news/new-report-looks-at-the-growth-of-influencer-marketing-on-instagram/546245/

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